ready to unlock the potential of your website?

If your Shopify sales haven’t caught up with the rest of your business, we can help. As an official Shopify Plus Partner, ez-ecom specialises in unlocking untapped revenue from underperforming stores.

delivering what your business needs to move forward fast

Whether you have a clear brief or need help spotting missed opportunities, we shape our support around what drives results fastest. From high-level strategy to hands-on execution, we step in where you need us most, focused entirely on solving the right problems and delivering measurable growth.

thinking of hiring

you’ve got a strong brand and products that sell, now you’re ready to scale

BUT WHERE TO START

with ez-ecom you get

  • Focused Expertise: Dedicated Shopify growth specialists, no generalist filler.

  • Hands-On Execution: We do the actual work, taking execution entirely off your plate so you can focus on running your business.

  • Lean & Senior-Led: Direct access to senior specialists with zero bloated agency overhead or junior hand-offs.

  • Commercial Impact: Practical, revenue-first strategies built to drive profit, not just vanity metrics.

ecommerce growth for small businesses lives in the detail

The detail is where the commercial opportunity lives and finding it requires an agency that is truly invested in the outcome. Understanding your business, customers and competitors, what they're trying to do and where the current digital experience is getting in the way of that, is what we do. That instinct, to look properly, to find what's actually holding a business back and to do something useful about it is what ez-ecom is built around.

a different kind of working relationship

Most agencies tether you to their own model, with fixed retainers, rigid scopes and hourly limits that brake momentum just as you’re breaking through.
ez-ecom is built around genuine commercial alignment. That means your mission is our mission, our priorities are always your priorities, our only measure of success is your growth trajectory and our support scales dynamically as your business reaches new heights.

why did Principal Furniture choose ez-ecom

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why Principal Furniture chose ez-ecom

the challenge

Principal Contract Furniture has supplied folding and contract furniture to UK organisations for more than two decades, from village halls and churches to conference venues, hotels and offices. Backed by its parent company Morleys and a warehouse in Oxfordshire, the business sells to end users, trade customers and resellers alike.
The products, the stock and the customer service were all in place. What the business needed was someone to drive the website forward.

SENIOR EXPERTISE, NOT ANOTHER HIRE

Principal needed senior-level ecommerce thinking – but didn't have the workload, or the appetite, for a full-time ecommerce manager. Recruiting would mean months of searching, a significant salary, and the risk of hiring someone who could either set the strategy or do the work, but rarely both.

HANDS-ON, NOT HANDS-OFF

The team had no interest in an agency that would send a report each month and leave the doing to them. They wanted someone who would get into the platform, make the changes, and take ownership of the results.

TRADE AND RETAIL, SIDE BY SIDE

With customers ranging from a parish council buying a dozen chairs to resellers placing repeat bulk orders, the site had to serve very different buyers without making either journey harder.

"We needed someone senior who'd roll their sleeves up, not another full-time hire. That's exactly what we got."

Janinne Taylor, Marketing Director, Principal Contract Furniture

how ez-ecom helped

THE PARTNERSHIP

The new Shopify site was the starting point, not the finish line. ez-ecom designed and built a store that brings retail and trade together: a dedicated trade portal, an online trade application, a quick order form for repeat buyers, and sector pages that speak directly to community buildings, event venues, hospitality, places of worship and workspaces.But the real value has come since launch. ez-ecom now works as an extension of Principal's marketing team – effectively their senior ecommerce lead, without the overhead of an in-house role. That means:

  • Owning the roadmap – deciding what gets improved next, and why, based on what the data and the customers are saying.

  • Doing the work – merchandising, campaigns, promotions and new pages are delivered, not just recommended.

  • Being on hand – a direct line to someone who knows the business, the products and the platform, without briefing a new account manager each time.

  • Thinking commercially – every change is judged on whether it helps Principal sell more, more efficiently.

For Janinne and the team, it means the website moves forward every month, while they stay focused on running the wider marketing function.

the results

AN ECOMMERECE LEAD, ON DEMAND

Principal has the experience of a senior ecommerce manager and a team working on the business week in, week out at a fraction of the cost and commitment of recruiting one. The site keeps improving, campaigns go live quickly, and trade and retail customers both have a straightforward way to buy.

"We knew our website could be doing more for us, but we didn't need – or want – to recruit a full-time ecommerce manager. What we needed was someone with real senior experience who would actually get stuck in.
That's what we've found with ez-ecom. The new site was a big step forward, but it's the ongoing relationship that has made the difference. They know our business, our products and our customers, they bring the ideas, and – crucially – they do the work. It genuinely feels like having a senior member of the team, without the cost and hassle of hiring one.
I'd recommend ez-ecom to any established business that wants to take its website seriously without building an ecommerce department to do it."

Janinne Taylor
Marketing Director, Principal Contract Furniture

Need senior ecommerce experience, without the senior hire?

Let's talk about what your website could be doing.